Creator glossary
The language behind a clearer brand deal.
Clear definitions for the terms creators use when finding brand deals, pricing UGC, reviewing usage rights and working with brands.
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Each definition explains the term in a creator context and links to practical resources or current marketplace pages.
- Definition
Brand deal
A brand deal is an agreed collaboration between a creator and a brand with defined content, timing, compensation and rights.
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Paid collaboration
A paid collaboration includes an agreed cash fee for defined creator work, separate from product value or performance commission.
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UGC
UGC, or user-generated content, is brand-related content made by a creator for a brand to use, publish or license.
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Sponsored post
A sponsored post is creator content published with a brand relationship that must be disclosed clearly to the audience.
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Product seeding
Product seeding is when a brand sends a product to a creator to introduce the product without automatically requiring a post.
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Affiliate commission
Affiliate commission is performance-based compensation earned from eligible sales or actions attributed to a creator's link or code.
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Usage rights
Usage rights define where, how long and in what form a brand may use a creator's content.
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Whitelisting
Whitelisting lets a brand run advertising through a creator account or use creator identity and content in paid media.
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Spark Ads
Spark Ads are TikTok ads that use an existing organic TikTok post with the creator's authorization.
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Exclusivity
Exclusivity restricts a creator from working with specified competing brands or categories for an agreed period.
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Creator rate card
A creator rate card is a starting price guide that organizes a creator's deliverables, fees and optional rights.
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Media kit
A media kit is a creator portfolio that explains audience, content style, past work and collaboration options.
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Micro-influencer
A micro-influencer is a creator with a focused audience and meaningful community engagement, often at a smaller scale than a celebrity account.
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Nano-influencer
A nano-influencer is a creator with a small, focused audience and a close relationship with that community.
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Brand pitch
A brand pitch is a concise proposal that connects a creator's audience and idea to a brand's specific opportunity.
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Creator disclosure
A creator disclosure tells the audience about a material connection such as payment, free product or affiliate commission.
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Use the terms in context
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