The short answer
Whitelisting lets a brand run advertising through a creator account or use creator identity and content in paid media.
What does whitelisting mean?
Whitelisting is a paid-media permission that can let a brand promote creator content through a creator's social account or identity. It can involve account access, an authorization code or an ad-usage license. Because it expands the audience and commercial use of the content, the duration, platforms, spend, approval and fee should be clear.
Creator example
A brand may request a 30-day authorization to promote a creator's TikTok video, with a separate fee for each renewal period.
Questions creators ask
Is whitelisting the same as an organic post?
No. Whitelisting concerns paid media or account-based promotion. It should be priced and authorized separately from ordinary organic publication when the scope expands.
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