# Whitelisting

Canonical: https://lgi365.com/glossary/whitelisting

Whitelisting lets a brand run advertising through a creator account or use creator identity and content in paid media.

## Definition

Whitelisting is a paid-media permission that can let a brand promote creator content through a creator's social account or identity. It can involve account access, an authorization code or an ad-usage license. Because it expands the audience and commercial use of the content, the duration, platforms, spend, approval and fee should be clear.

## Example

A brand may request a 30-day authorization to promote a creator's TikTok video, with a separate fee for each renewal period.

## Questions

### Is whitelisting the same as an organic post?

No. Whitelisting concerns paid media or account-based promotion. It should be priced and authorized separately from ordinary organic publication when the scope expands.

## Related pages

- [Learn about usage rights](https://lgi365.com/creator-resources/guides/creator-usage-rights)

- [Browse TikTok deals](https://lgi365.com/deals/tiktok)