The short answer
A creator disclosure tells the audience about a material connection such as payment, free product or affiliate commission.
What does creator disclosure mean?
A creator disclosure is a clear audience-facing statement that a brand relationship influenced the content. The disclosure should be easy to notice, use plain language and appear close to the recommendation. Platform labels can help, but creators should follow the applicable advertising guidance and the terms of the collaboration.
Creator example
A creator may use a clear 'Ad' or 'Paid partnership' label and explain that the product was provided or the post is sponsored.
Questions creators ask
When should a creator disclose a relationship?
Disclose when there is a material connection, such as payment, free product, affiliate commission or another benefit. Use a clear statement where the audience can see it before relying on the recommendation.
Related pages
Definitions are educational and may not replace the terms of a specific collaboration. Review the current deal details and agreement before you begin work.
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