# Creator disclosure

Canonical: https://lgi365.com/glossary/creator-disclosure

A creator disclosure tells the audience about a material connection such as payment, free product or affiliate commission.

## Definition

A creator disclosure is a clear audience-facing statement that a brand relationship influenced the content. The disclosure should be easy to notice, use plain language and appear close to the recommendation. Platform labels can help, but creators should follow the applicable advertising guidance and the terms of the collaboration.

## Example

A creator may use a clear 'Ad' or 'Paid partnership' label and explain that the product was provided or the post is sponsored.

## Questions

### When should a creator disclose a relationship?

Disclose when there is a material connection, such as payment, free product, affiliate commission or another benefit. Use a clear statement where the audience can see it before relying on the recommendation.

## Related pages

- [Read the disclosure resources](https://lgi365.com/creator-resources/guides/affiliate-vs-sponsorship)

- [Review deal terms](https://lgi365.com/deals)