Brand deal pitch template for creators

Copy the pitch template

Replace bracketed text with your own facts. If the deal does not request a fee at this stage, use the platform's intended application fields and discuss the quote when appropriate. Do not imply an existing relationship with the brand.

Subject: [Content concept] for [Brand / product]

Hi [Name / team],

I create [format and niche] for [actual audience]. Your [product / campaign] fits because [specific, truthful reason].

My idea: [One concrete concept, opening and product demonstration].
Proposed deliverables: [Format, length, quantity and publishing account].
Relevant work: [Two or three public links].
Availability: [Realistic production and publication window].

For [defined scope and included usage], my proposed fee is [amount and currency, if requested]. Paid ad usage, raw files and exclusivity are [included as specified / quoted separately].

Could you confirm [one unresolved term] and whether this concept fits the deal?

Thanks,
[Name]
[Channel / portfolio]
[Contact]

Personalize the useful parts

A short relevant pitch is easier to evaluate than a long generic biography. Avoid mass-mail language, unsupported conversion promises and attachments the recipient did not request. A portfolio link should open cleanly on mobile.

• Name the product and the problem your concept addresses.
• Choose work that resembles the requested format.
• Use actual audience information with a date range where relevant.
• Respect the campaign's platform, region and eligibility rules.
• Ask about missing rights or payment terms, not information already in the deal.

Follow up with context

Use the channel and response expectations set by the brand or platform. Stop when the opportunity closes or the recipient declines. A follow-up should add context, not pressure or a fabricated deadline.

Hi [Name], following up on my [date] concept for [campaign]. I am still available for [window]. Here is the relevant sample again: [link]. If the scope or timing has changed, I can adapt the proposal. Thanks for considering it.