Ask questions before sending a number
Request the content format, count, length, publishing account, timeline and intended use. Find out whether the brand needs raw footage, multiple hooks, advertising rights or category exclusivity. Each answer affects the work you are quoting.
A concise clarification can prevent a long renegotiation later: 'Is this one creator-posted Reel with organic reposting, or do you also need paid ad usage and raw files?' If a deal already answers the question, show that you read it rather than asking the brand to repeat everything.
Offer options tied to scope
Avoid an unexplained discount that leaves the work unchanged. A narrower proposal gives the brand a real choice and protects your ability to deliver well. Never promise specific sales or views unless the agreement and evidence support that commitment.
| If the brand needs… | Discuss… |
|---|---|
| A lower total fee | Fewer deliverables or shorter licensed use |
| More creative versions | A separate price and delivery schedule |
| Paid advertising | Placements, authorization and license duration |
| Category exclusivity | Named competitors, timing and compensation |
| A rush delivery | Availability, approvals and any rush fee |
A concise negotiation reply
Replace every bracket with your own terms. This is an illustrative message, not a standard LGI rate or a legal agreement. Use it to reach clarity, then document the final scope in the supported agreement workflow.
Thanks for sharing the deal details. For [deliverables] with [included organic usage] and [revision allowance], my fee is [amount and currency]. The proposed scope does not include [paid media / raw files / exclusivity]. I can quote those separately once we confirm [duration and placements]. If the available budget is [budget], I can offer [reduced scope]. Could you confirm the payment trigger and target publication date?
Close the loop before production
On LGI, follow Applications & offers until the response and terms are settled, then use the confirmed collaboration's next steps. Direct and affiliate workflows differ from platform-managed work; read the applicable instructions rather than assuming identical protection.
- Confirm who approves the work and how long feedback can take.
- Document the allowed revision rounds and extra-work rate.
- Agree payment milestones and what happens after cancellation.
- Keep the agreed deal requirements, rights schedule and final quote together.
- Check your collaboration type to understand delivery and settlement responsibilities.
Common questions
Should I negotiate every deal?
Negotiate when scope, rights, timing or compensation need adjustment. A clearly defined offer that meets your requirements may not need a counteroffer.
Sources and further reading
Examples are illustrative unless a source is given. Requirements, program terms and platform rules can change. Report corrections to support@lgi365.com.