UGC portfolio checklist for your first paid applications

Copy the portfolio checklist

Three examples is a practical starting structure, not a platform requirement. Choose work that demonstrates the specific capability a deal needs. One relevant demonstration can be more informative than a large mixed portfolio.

UGC PORTFOLIO CHECKLIST
[ ] One-sentence service and niche description.
[ ] Name or public creator identity and contact method.
[ ] Location, language and available production formats.
[ ] Three relevant, playable examples.
[ ] Each example names the format and my actual contribution.
[ ] Speculative work is labeled 'Portfolio sample — not commissioned'.
[ ] Any brand/client claim has permission and evidence.
[ ] Any performance number has a source and date range.
[ ] Videos have clear audio and readable captions.
[ ] Links work on mobile without access requests.
[ ] No private client files or personal data are exposed.
[ ] Services, availability and rights discussion are easy to find.

Sample 1: [URL / format / role / sample or commissioned]
Sample 2: [URL / format / role / sample or commissioned]
Sample 3: [URL / format / role / sample or commissioned]

Show different creative jobs

Use products and claims you can genuinely support. If the work was not commissioned, say so next to the example. Do not turn a sample script into a false testimonial about results you never experienced.

• A product demonstration with a clear before-use question and explanation.
• A short tutorial with readable steps and clean framing.
• A direct-to-camera introduction or voiceover with natural delivery.
• A variation that shows a different opening or editing style.

Make the portfolio easy to evaluate

Use descriptive labels, fast-loading previews and links that do not require a login. Test on a phone and check that sound, captions and aspect ratios work. Remove outdated or irrelevant examples as your target work becomes more focused.

When applying on LGI, link the samples most relevant to that campaign and describe the concept you would create. Your portfolio supports the application; it does not override the deal's eligibility conditions or guarantee acceptance.