Brand deal contract checklist for creators

Copy the contract review checklist

Do not mark an item complete merely because a heading exists in the contract. Read what it actually requires. For broad rights transfers, substantial exclusivity, significant liability or unclear jurisdiction, seek qualified advice on the specific agreement.

BRAND DEAL CHECKLIST
[ ] Legal parties and authorized contacts are identified.
[ ] Product, objective and permitted claims are clear.
[ ] Deliverable count, format, length and posting account are specified.
[ ] Draft, review and publication dates are realistic.
[ ] Revision rounds and extra-work approval are defined.
[ ] Creator fee, currency and any product/commission components are separate.
[ ] Payment trigger, due date, fees and settlement owner are clear.
[ ] Organic and paid usage specify channels, territory and duration.
[ ] Raw footage, editing and sublicensing permissions are explicit.
[ ] Exclusivity names the category/competitors and start/end dates.
[ ] Post retention and takedown expectations are agreed.
[ ] Disclosure and third-party rights are addressed.
[ ] Cancellation, delay and scope-change terms are defined.
[ ] Dispute contact and applicable terms have been reviewed.
[ ] Both sides have the same final accepted version.

Unresolved questions:
1. [Question]
2. [Question]
3. [Question]

Reviewed by: [Your name]
Date: [Date]
Agreement/version: [Reference]

Check the collaboration workflow

LGI supports platform-managed, affiliate and direct collaboration workflows. They assign different delivery and settlement responsibilities. Confirm which applies to your deal rather than assuming all opportunities use the same protection or payment process.

Applications and negotiations may precede the final confirmed collaboration. Keep the agreed proposal, content scope and later changes together so a revision or payment discussion refers to the correct version.

Pay special attention to rights and restrictions

No checklist can determine enforceability or replace reading the agreement. Use the linked copyright and disclosure guidance to understand the concepts, then obtain advice for your own circumstances when needed.

• A production fee does not explain the full license.
• Paid advertising may need separate commercial and technical permission.
• Exclusivity can restrict future work beyond the campaign.
• A revision clause should distinguish corrections from new deliverables.
• Cancellation should explain payment for work already completed.