# Sponsored post

Canonical: https://lgi365.com/glossary/sponsored-post

A sponsored post is creator content published with a brand relationship that must be disclosed clearly to the audience.

## Definition

A sponsored post is content a creator publishes on a social channel because of a material connection with a brand. The connection may be a cash fee, free product, affiliate commission or another benefit. The creator remains responsible for a clear disclosure and should follow the platform's branded-content tools and applicable advertising rules.

## Example

A creator might label a paid Instagram Reel with a clear paid partnership label and an audience-facing disclosure near the recommendation.

## Questions

### Is a sponsored post the same as UGC?

Not always. A sponsored post is published to the creator's audience, while UGC may be delivered only to the brand. Some deals include both types of work.

## Related pages

- [Explore Instagram partnerships](https://lgi365.com/deals/instagram)

- [Read the disclosure guide](https://lgi365.com/creator-resources/guides/affiliate-vs-sponsorship)