# Spark Ads

Canonical: https://lgi365.com/glossary/spark-ads

Spark Ads are TikTok ads that use an existing organic TikTok post with the creator's authorization.

## Definition

Spark Ads allow a brand to promote an existing TikTok post as an advertisement while retaining the post's social context. The creator should confirm the authorization period, ad account, permitted edits, territory, spend assumptions and whether the fee covers renewals or additional versions.

## Example

A creator might publish a product demonstration and grant a brand 30 days of Spark Ads authorization for that specific post.

## Questions

### Should Spark Ads rights be priced separately?

The answer depends on the agreement, but paid-media authorization expands how the content can be used. State the duration, territory, platform and renewal fee rather than assuming it is unlimited.

## Related pages

- [Find TikTok brand deals](https://lgi365.com/deals/tiktok)

- [Review usage rights](https://lgi365.com/creator-resources/guides/creator-usage-rights)