# Nano-influencer

Canonical: https://lgi365.com/glossary/nano-influencer

A nano-influencer is a creator with a small, focused audience and a close relationship with that community.

## Definition

Nano-influencer is another flexible industry term for a small creator with a focused audience. The label does not set a universal follower threshold or guarantee compensation. A nano creator can be valuable when their content, location, language or community matches a brand's specific need.

## Example

A local fitness creator may be a useful partner for a neighborhood studio because their audience is concentrated in the studio's service area.

## Questions

### Are nano-influencers paid?

Some are paid and some opportunities are gifted or affiliate-based. The compensation model belongs to the individual deal, not to the creator-size label.

## Related pages

- [Explore creator deals](https://lgi365.com/deals)

- [Read the small-creator guide](https://lgi365.com/deals/for-small-creators)