# Micro-influencer

Canonical: https://lgi365.com/glossary/micro-influencer

A micro-influencer is a creator with a focused audience and meaningful community engagement, often at a smaller scale than a celebrity account.

## Definition

Micro-influencer is a broad industry label, not a universal eligibility rule. Different sources use different follower ranges, and brands may care more about audience fit, content quality, location, trust and engagement than a single number. Always read the specific deal requirements rather than assuming the label guarantees access.

## Example

A regional beauty creator with a focused audience may be a strong match for a local product launch even without a large national following.

## Questions

### Can micro-influencers get paid brand deals?

Yes. Brands choose creators based on the requirements of each opportunity. A strong audience fit and relevant content can matter alongside follower count.

## Related pages

- [Find deals for small creators](https://lgi365.com/deals/for-small-creators)

- [Learn how applications work](https://lgi365.com/how-it-works)