# Media kit

Canonical: https://lgi365.com/glossary/media-kit

A media kit is a creator portfolio that explains audience, content style, past work and collaboration options.

## Definition

A media kit gives a brand context before it reviews an application. It can include the creator's niche, audience geography, platforms, representative content, engagement context and relevant past work. Keep data current, label reporting periods and avoid presenting vanity metrics as guaranteed campaign results.

## Example

A food creator's media kit might combine a short bio, audience location, recipe examples, platform links and a clear contact route.

## Questions

### Do small creators need a media kit?

A simple, focused media kit can help any creator explain their niche and production strengths. Audience fit and relevant examples can matter more than a large follower count.

## Related pages

- [Build your creator profile](https://lgi365.com/creators)

- [Read creator resources](https://lgi365.com/creator-resources)