# Brand pitch

Canonical: https://lgi365.com/glossary/brand-pitch

A brand pitch is a concise proposal that connects a creator's audience and idea to a brand's specific opportunity.

## Definition

A brand pitch explains why the creator is a credible fit, what they would make, who it would reach and how the work meets the deal requirements. Strong pitches are specific without making unsupported promises. Include the relevant channel, concept, deliverables, timing and proposed fee when the opportunity requests them.

## Example

Instead of saying 'I love your product,' a pitch could describe a short tutorial for a clearly defined audience and explain why that format fits the creator's existing work.

## Questions

### What should a creator pitch include?

Include your relevant channel, a specific content idea, evidence of fit, the requested deliverables, timing and your proposed rate or questions about scope. Keep the proposal truthful and easy to review.

## Related pages

- [Use the brand-deal pitch template](https://lgi365.com/creator-resources/templates/brand-deal-pitch)

- [Apply to paid deals](https://lgi365.com/deals/paid)