# How to Get Brand Deals on TikTok > TikTok brand deals start with a clear reason for a brand to trust your format. Make your profile and recent videos show one or two repeatable content strengths, then apply to relevant opportunities with a concrete concept. Before accepting, confirm whether you are creating for your own account, the brand's account or paid advertising. By LGI Creator · Published 2026-09-23 · Updated 2026-09-23 Canonical: https://lgi365.com/blog/brand-deals-tiktok-creators Published by LGI Creator, the creator marketplace described in these articles. Platform comparisons are brand-published editorial assessments, not independent testing or a paid-placement ranking. Examples are illustrative, not creator results. Platform terms and deal availability can change; verify current requirements before applying. ## Key takeaways - Recent TikTok examples should show the exact format and audience a brand is hiring for. - A requested Spark Ads or advertising permission is a rights question, not a casual posting detail. - TikTok's commercial content disclosure and the deal's contract both need to be followed. ## Make your TikTok profile easy to evaluate A brand reviewing a TikTok creator usually needs to understand your subject, tone and production style quickly. Keep your profile description accurate, use a clear contact path and pin examples that show the work you want to be hired for. Three useful demonstrations can do more than a feed that covers ten unrelated topics with no visible pattern. Look at your videos as a portfolio, not only as posts. Which openings hold attention? Which formats can you repeat without copying another creator? Can a viewer understand the product or story from the first few seconds? Note the answers in your pitch, but use your actual examples as proof. Do not publish fabricated engagement numbers or imply that a result is typical when it is a one-off. [Use the UGC portfolio checklist](https://lgi365.com/creator-resources/templates/ugc-portfolio-checklist) ## Find TikTok deals that match your work Search by the category you genuinely cover and by the kind of production you can support. A beauty tutorial, a software walkthrough and a local food visit each require different preparation. If a deal asks for a platform, country, audience or product condition you cannot meet, do not use a clever pitch to hide that mismatch. LGI Creator's public marketplace lets you inspect deal details before applying. Choose TikTok when that is a real constraint, and choose Paid when you need a cash fee. Then read the individual listing for deliverables, timing, usage and eligibility. The filter narrows discovery; the deal page determines what you are actually considering. [Browse TikTok brand deals](https://lgi365.com/deals?platform=tiktok) [See paid TikTok opportunities](https://lgi365.com/deals?platform=tiktok&type=paid) [Read the paid deal walkthrough](https://lgi365.com/blog/find-paid-brand-deals-on-lgi) ## Pitch a TikTok idea a reviewer can picture A useful TikTok pitch describes the viewer problem, the product moment and the format. Instead of saying you will make a fun video, propose a hook, a short sequence and a clear action. Keep the concept aligned with the brand's product and your normal voice. A forced trend may get attention in a pitch and still make a poor final video. Mention one relevant example and the production conditions you need. If you need product access, an app account, a location or time to test the product, include that early. A realistic idea earns more trust than a promise to film immediately without knowing what the product can do. ```text TikTok concept: [hook that fits your audience] Product moment: [what the viewer will see or learn] Format: [talking head, demo, voiceover, tutorial or story] Deliverable: [length, quantity and posting account] Open question: [access, claim, revision or usage term] ``` ## Understand TikTok posting and advertising rights Ask where the video will appear. A creator-posted TikTok, a video delivered for the brand's account and an asset used in paid advertising are separate uses. A request for raw footage, perpetual usage, whitelisting or Spark Ads access may expand the brand's rights and your responsibility. Put the exact permission, duration, platforms and fee in writing. Do not assume that tagging a brand gives it every right to download, edit or advertise your work. Do not grant account access outside the official process. If a deal's wording is unclear, ask for a plain-language explanation before you publish or deliver files. [Review the creator usage rights guide](https://lgi365.com/creator-resources/guides/creator-usage-rights) [TikTok commercial content guidance](https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/promoting-a-brand-product-or-service) ## Handle commercial disclosure clearly TikTok describes tools and requirements for promoting a brand, product or service. Use the disclosure method that applies to your content and relationship, and follow the deal's instructions without hiding the commercial connection. A paid fee, free product or other material relationship can matter even if you would have liked the product anyway. Write the disclosure into your draft rather than treating it as a last-minute sticker. It should be understandable to the viewer and consistent with the actual arrangement. Read the FTC's current guidance for the context of your post; this article cannot turn a general example into legal advice. [TikTok commercial content guidance](https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/promoting-a-brand-product-or-service) [FTC influencer disclosure guidance](https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers) ## Deliver a TikTok collaboration like a production project Confirm the deadline, review rounds and final file format before filming. Keep product claims within what you can support and show the product as it actually works. Send drafts through the agreed channel, label versions and keep a record of approval. If the brand requests a new concept after the original approval, clarify whether that is a revision or new work. After publication, save the URL, date and approved disclosure. If the agreement includes reporting, provide the metrics and time window requested. The strongest case for a second TikTok deal is dependable delivery that matches the written scope, not a promise that every post will go viral. [Use the brand deal contract checklist](https://lgi365.com/creator-resources/templates/brand-deal-contract-checklist) [Explore all current deals](https://lgi365.com/deals) ## Questions ### Do I need a large TikTok following for brand deals? Not for every deal. Some campaigns buy audience distribution, while others hire a creator for production, a niche audience or a specific location. Your profile should make the service you offer clear. ### How do I find paid TikTok deals? Use a current marketplace or contact relevant brands directly. On LGI Creator, browse TikTok listings and use the Paid filter when a cash creator fee is essential, then review each deal's requirements. ### What are Spark Ads rights? They relate to allowing a brand to use or promote creator content through TikTok advertising tools. Confirm the exact duration, account permission, platforms and compensation in the agreement. ### Should I use every TikTok trend in a pitch? No. Use a trend only when it fits your audience, the product and the brand's current instructions. A clear original concept is easier to deliver than a trend chosen only because it is popular. ## Sources and product references - [TikTok: Promoting a brand, product, or service](https://support.tiktok.com/en/business-and-creator/creator-and-business-accounts/promoting-a-brand-product-or-service) - [FTC: Disclosures 101 for Social Media Influencers](https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers) - [LGI Creator: creator usage rights guide](https://lgi365.com/creator-resources/guides/creator-usage-rights) ## Related reading - [How to Get Brand Deals as a Small Influencer](https://lgi365.com/blog/brand-deals-small-influencer) - [How to Reach Out to Brands for Brand Deals](https://lgi365.com/blog/how-to-reach-out-to-brands-for-brand-deals) - [9 Brand Deal Application Mistakes—and How to Fix Them](https://lgi365.com/blog/brand-deal-application-mistakes) ## Relevant deal categories - [Beauty brand deals for content creators](https://lgi365.com/deals/categories/beauty) - [Food brand deals for creators](https://lgi365.com/deals/categories/food) - [Technology brand deals for creators](https://lgi365.com/deals/categories/technology) ## Next step [Explore deals](https://lgi365.com/deals) [Editorial policy](https://lgi365.com/editorial-policy)